CONSTRUCT
Finding the right people for the job has always been a difficult task. Getting opportunities to provide the service that solves that problem is not only highly competitive but also difficult to stand out from the crowd. We formulated the most cost effective way for this brand to get noticed by consulting and securing the most highly trafficked outdoor media in the state so they could build a familiar brand that outlined clearly their unique positing of ‘Tradies Recruiting Tradies’.
Leading civil, construction and trade labour hire specialist
Required was the ability to gain brand recognition and recall with a long-term strategy that reached decision makers and trade staff simultaneously
Result was the long-term securing of a super sight on one of the most heavily trafficked roads in the country
Media buying and planning, brand consultation
