Nu-Style Home Improvements
Building a trusted brand on TV requires clarity in message and cut-through. Nu-Home, Nu-Look, Nu-Style positioned and connected this brand with the female target market. The creation of an engaging jingle also guaranteed maximum brand recall to further strengthen the penetration of media. A key player in the renovation market Nu-Style has gone from strength to strength with this new TV ad creative, media and promotional strategy.
Part of Croci Australia - the largest manufacturer of roller shutters and accessories in Australasia
Required was a long-term sales strategy to hit the female demo with heavy branding and cut-through content
Result was a successful long-term brand and promotional strategy across multiple TV channels. Four revolving promos with LTO’s, showcased product categories and gained maximum cut through, recall and positioning through jingle creation.
Video, animation, photography, media, TV production, jingle, branding
