2XU

2XU pioneered compression technology, sparked the global activewear boom and has led the category ever since. Staying ahead requires more than great products — it demands creative that keeps pace with rapid development cycles and educates customers, retailers, and the supply chain simultaneously. We delivered ongoing high-end creative, design and content production across digital, print, packaging, online, social, and retail — including the global launch of their next-generation compression line. We also engineered custom production workflows, internal studios and offshore hubs that streamlined their entire content operation by 100%. Round-the-clock 24hr post-production, photography retouching, and offshore automation — integrated with data and asset management and production SaaS solutions — helped this global market leader bring new products to market faster, smarter, and on brand.

Deliverables: Video, animation, photography, post-production, retouching, illustration, design, content, internal studio, offshore production hubs, 24hr post-production, custom workflow automation and asset management