FURNISH MY APARTMENT

High-density living has been in strong demand across Australia's most popular cities for some time, and interior design and furnishing services have followed suit. FMA needed a sales strategy and supporting collateral to sell styling and furniture packages to developers.

The creation of defined product categories, online proposals and web-based sales tools gave developers tangible, persuasive assets to help sell apartments — driving conversions, moving inventory and ultimately supporting the opening of a new warehouse.

Deliverables : Strategy, design, sales collateral, proposal templates, web design