CONSTRUCT

Finding the right people for the job has always been a challenge — and standing out in the highly competitive recruitment market is harder still. We formulated the most cost-effective path to visibility for this brand, consulting on and securing some of the most heavily trafficked outdoor media in the state.

The result was a long-term presence on one of the country's busiest roads — building brand familiarity and clearly communicating their unique positioning of 'Tradies Recruiting Tradies' to decision makers and trade staff alike.

Deliverables : Media buying and planning, brand consultation