Nu-Style Home Improvements

Building a trusted brand on TV requires clarity of message and real cut-through. The campaign line — Nu-Home, Nu-Look, Nu-Style — positioned and connected the brand directly with its female target market, while an original jingle ensured maximum recall and strengthened media penetration.

Part of Croci Australia, the largest manufacturer of roller shutters and accessories in Australasia, Nu-Style has gone from strength to strength on the back of a long-term TV creative, media and promotional strategy — four revolving promotions with limited time offers showcasing product categories and delivering lasting excitement and brand positioning within their segment.

Deliverables : Video, animation, photography, media, TV production, jingle, branding