Capital Smart

Collision repair is big business — and in this sector, efficiency of turnaround is everything. Smart Repair, part of the AMA Group — the largest collision repairer in Australia and New Zealand — had the processes, technology, and market position to move cars through in days, not weeks. But market leadership means little without the right people to sustain it. We developed a digital strategy and brand culture platform designed to attract top talent, build brand awareness, and showcase Smart as the destination for a great career in collision repair. Compelling, shareable content brought the culture to life — and the results went beyond recruitment. The content and digital strategy generated immediate online presence and brand recall that contributed directly to the sale of the business to a major investor, cementing AMA Group's position as the dominant force in collision repair across the region.

Deliverables: Strategy, video, animation, photography, retouching, illustration, social, SEO