Island Surfboards
Launching an icon of world surfing into online retail is a big process that has to be done right. Simplifying complex products into engaging and sharable content was key. Since 1969 this brand has lived and breathed surfing, providing apparel, lessons and board manufacturing. Built on quality, craftsmanship and passion, this brand needed new ways of educating and selling to new and existing markets. We successfully showcased their 200+ combined years of surfing expertise online, putting the right knowledge and products in the hands of surfers all around the world. Today this pioneer of Australian surfing is generating continuous brand and sales growth globally.
One of the first and only remaining iconic global surf brands, in-house and overseas manufacturing, surf school and retailer
We developed an online strategy and presence to compete with all the major surfboard, apparel and surf school brands
Delivered was a complex website and brand story that restored a proud history and showcased all the capabilities of one of Australia’s most accomplished surf brands whilst generating sales
Strategy, design, website, video, animation, photography, retouching
