Sherridon Homes
Volume building is a fast paced, ever-evolving sector that requires constant brand and promotional manouvering to stay at the top. Everything from in-store sales tools, to branding, media and speed to market are critical. When we started with this brand they were only building 50 homes a year and had no marketing budget or strategy. Today Sherridon has grown into one of Victoria’s largest and most recognised residential builders.
Part of AHB Group, the 2nd largest builder in Victoria, 7th largest in Australia
Required was a long-term brand and media strategy with all creative, digital and promotional elements
Result was continuously well executed, highly mobile marketing that grew a brand from 50 builds a year to close to a thousand within a 5 year period
Strategy, video, animation, photography, retouching, illustration, media, jingle, branding, sales collateral, marketing mgt
