Island Surfboards

Since 1969, Island has lived and breathed surfing — apparel, lessons, and board manufacturing built on quality, craftsmanship, and genuine passion. But launching an icon of world surfing into online retail is no small undertaking. Simplifying complex products, a rich brand heritage, and 50+ years of surfing expertise into engaging, shareable content that sells required both strategic precision and deep respect for the brand. We developed a comprehensive digital strategy and online store capable of competing with the world's major surfboard, apparel, and surf school brands — restoring a proud history, opening new markets, and delivering immediate and sustainable growth from launch. Today this pioneer of Australian surfing is generating continuous brand and sales growth, putting the right knowledge and products in the hands of surfers around the world.

Deliverables: Website, online store, digital strategy, content, brand story, photography, video, social