BPI 360

In construction, reputation is everything — you're only as good as your last build. Defects, delays, and unresolved issues don't just cost money; they cost future work. BPI360 solves this problem by providing advanced project management and defect reduction technology that flags and addresses work issues in real time, before they harm a builder's bottom line. Getting that message across to a traditionally resistant industry required more than a product demonstration — it required education, credibility, and industry expert voices. We built the brand, strategy, content, and web platform from the ground up, simplifying complex construction data techniques into compelling content that builders could immediately understand and act on. The results were immediate — delivering six figure sales from launch, including a client worth $800k per annum secured within a week of the website going live.

Deliverables: Strategy, brand creation, identity, content, web development, video, animation, illustration, post production