Hotel Agencies

Reinventing an established market leader built over three generations is one of the great creative challenges — honouring a proud legacy while finding fresh ways to connect with new audiences. As Australia's most trusted hospitality supplies retailer for over 70 years, this third-generation family business had unrivalled credibility in the B2B space but needed a digital content strategy to reach a growing B2C audience online. We scripted and produced a series of videos that articulated the complexity of their service offering, the depth of their industry relationships, and what truly sets them apart. A campaign built around institutional customer testimonials did the heavy lifting — letting the industry speak for itself with a simple, powerful message: use what the experts use. The result was content that gave a well-known trade brand the clout and presence to compete and convert in the consumer market.

Deliverables: Strategy, video, copywriting, animation, photography, post production